Traditional Food Restaurants and Online Media

India is the subcontinent of classes. Be it the rich, the poor or the ones uniquely in the middle, when it comes to food everybody goes back to the traditional palette that theyve been brought up on.

India is the subcontinent of classes. Be it the rich,the poor or the ones uniquely in the middle, when it comes to food everybodygoes back to the traditional palette that theyve been brought up on. For theNorth Indian breakfast is an Aaloo ka Parantha and for the coconut lover fromthe South it is the Dosa, Chutney and Saambaar that satiates him/her in themorning. In many cases, these cravings are reversed. For example, for thoseliving in cities it now easy to obtain the food of their choice by simplyvisiting or ordering from a bevy family restaurants that have sprungup in the past decade or so. Many of these family restaurantsspecialize in a particular type ofcuisine while others offer to go the whole nine yards and offer their customersa plethora of cuisines to choose from.

Even though there has been an invasion of sorts bywestern food chains; of the local restaurant scenario in India, traditionalfood has not lost its appeal. Even the burger chomping youth will givea traditional parantha, thepla or a dosa a higher preference that most of thejunk food outlets out there.

A lot of people, especially in the middle class segmentof the society, choose to celebrate small occasions in the family like a payhike, the purchase of a new car or simply a good grade scored in school by oneof the children. It is at moments like these that these families like to visita venue that makes lets them eat together as a family and in most cases thefood that suits the occasion is traditional food. Theaforementioned family restaurants are the very places that make this possiblefor such families.

However, there are certain restaurants that extendedtheir services to more than those of a typical family restaurant. Such arestaurant manages to acquire a liquor license and call itself a familyrestaurant and bar. This way it can cater to both families and people who wantto drink or people who want to have both experiences. In many such restaurants,there are different sections for those who visit with families and those whoresimply there to drink.

These family restaurants, till now used to operate withan old school philosophy of simply making as much money as possible. When theserestaurants started out, there was less emphasis on building customer relationshipsand more on getting in more and more customers. This however has now changed. Alot of these restaurants have started creating their profiles on onlineplatforms that help them garner consumer ratings. Some of these portals are www.zomato.com,www.burrp.com etc. These portals help these family restaurants share otherpatrons feedback, help patrons rate them and in some cases even share theirmenus.

Since some of the early movers in the familyrestaurant category gained a lot of traction by leveraging social media andother internet based services, there are many others whove now entered thetechnological domain to acquire new age loyalists. Some of these restaurantshave now started offering apps specific to their offerings that can bedownloaded onto your smart phone. These apps are not only free and branded withthe restaurants brand identity but also help patrons with the menus, thedelicacies, the specials, and the respective price and in some cases thecalorific value of each item on the menu!